House of Bō is a luxury fragrance brand founded by Bernardo Möller, focused on creating high-quality, sustainably sourced scents with a strong Mexican heritage, aiming to promote mindfulness and authenticity through its carefully crafted perfumes, emphasizing transparency in sourcing and ethical practices while celebrating inclusivity and individual self-expression; their fragrances are often inspired by nature and personal memories, with a focus on quality over quantity, aligning with the "slow perfumery" movement.